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Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)

By Kenwright

Understand how visualizations influence perception and decision-making through psychological and analytical lenses.

WHAT THE PUBLISHER HIGHLIGHTS

  • Learn the psychology behind effective visuals.
  • Design data stories that resonate with audiences.
  • Avoid common visualization pitfalls.

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Catalogue reference: 7176f537ec87adca

INSIDE THE BOOK

About this book

This book dives into the intersection of psychology and data visualization, revealing how visual elements shape interpretation and behavior. Learn how to craft visuals that not only look good but also communicate effectively, ethically, and persuasively.

From the publisher’s description

  • Learn the psychology behind effective visuals.
  • Design data stories that resonate with audiences.
  • Avoid common visualization pitfalls.
  • Master ethical and persuasive visual communication.

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ANOTHER PERSPECTIVE

Readers, in their own words

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Reader review3

A book of two halves

It does the job, though it took some patience to get through.

I have been working with data visualization for a few years now and I still found plenty here that was new to me. The author clearly knows the subject deeply and has thought hard about how to teach it. Some terminology is introduced without much ceremony; I had to look a few things up along the way. Three stars feels about right. It will stay on my shelf, but it will not be the first one I reach for.

Ethan MillerData engineer · Prague, CZ
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)
Reader review5

Finally, an explanation that clicks

Finally, a book that treats data visualization with the care it deserves.

There is a particular kind of technical book that is dense without being difficult, and this is one of them. Some of the material is available elsewhere, but rarely presented this clearly. A few of the examples could be more realistic, but the underlying points come across clearly. The exercises at the end of each chapter are worth doing — they caught a few misconceptions I did not know I had. Worth the money and the reading time, without hesitation.

Amelia ScottSoftware engineer · Amsterdam, NL
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)
Reader review4

Well worth picking up

Good book. The writing is direct and the author is honest about limits.

This is the third book I have read on data visualization this year, and it is comfortably the best of them. The examples are small enough to type out and experiment with, which is exactly what I want from a book like this. The balance between theory and practice is well judged; neither side dominates. Four stars, and I suspect a second edition could easily push it to five.

Sofia LopezBioinformatics researcher · Lyon, FR
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)

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